Throw Your Food
I've noticed that whenever you see food advertised, more often than not it's flying through the air. There must be some psychological weakness that we all have that equates airborne food with "Why yes, I must eat Go-Gurt now."
I realized this last night when I was watching TV. There was an ad for granola or muesli or something, and every time they showed the product, it was either being tossed through the air or scattered across a table or raining down from the heavens.