Advertising and food commentary…very nice
Originally posted on toddwerkhoven:
I’ve noticed that whenever you see food advertised, more often than not it’s flying through the air. There must be some psychological weakness that we all have that equates airborne food with “Why yes, I must eat Go-Gurt now.”
I realized this last night when I was watching TV. There was an ad for granola or muesli or something, and every time they showed the product, it was either being tossed through the air or scattered across a table or raining down from the heavens. But what was strange is that I didn’t even think anything of it. It’s just something we’re all used to seeing. Next time you’re in a movie theater, notice that even the ads before the movie ascribe to this marketing device. There’s the bucket of popcorn being forcibly thrust up through the mountainous pile of kernels lining the bottom of the screen, sending popcorn flying in every direction. Sour Patch Kids and cookie dough wads are ejected from some off-screen food cannon. And my favorite, the “Coke and Popcorn Collision” ad, where a giant vat of Coke is hurled from one side of the screen, a cauldron of popcorn is flung from the other side, and they meet in the middle to form this churning tsunami of moist, inedible foodstuffs. But for some reason, seeing a still picture of that collision is not only acceptable to us, it seems to make us hungry.